Los Angeles International Airport - SPD was chosen by the City of Los Angeles Department of Airports to create a new brand identity for the Los Angeles International (LAX), Palmdale (PMD), Ontario (ONT), and Van Nuys (VNY) Airports. Our challenge was to develop an identity that presented the airports as a cohesive system, while allowing each airport to stand alone and express its own unique personality.
SPD’s Los Angeles office designed the environmental communications for the $100 million project as a member of the LAX Beautification Enhancements Team. The mission of the team was to develop and implement a plan through the use of environmental communications, sculpture, architecture, landscape design, lighting, and art that greatly improved the identity, function, circulation, and wayfinding of the airport. The design was inspired by the unique culture, energy, diversity, vision, and excitement of the L.A. experience.