University of Southern California - SPD was asked by the University of Southern California to apply its new identity to a variety of print and environmental communications. This comprehensive, unified system of print and marketing communications includes the redesign of the USC Trojan Family Magazine (Autumn 1996- Spring 1998); redesign of the USC Chronicle weekly newspaper; print communications for the Marshall School of Business undergraduate and MBA programs; print communications for the Annenburg School of Communication and Journalism; 1997 and 1998 annual financial report; USC course catalog and alumni directory; merchandising style guide; environmental communications master plan and campus wayfinding program; and auxiliary services marks for university bookstore, hospitality and transportation services, and housing and residence halls.