Tournament of Roses 2001 - 2012 - SPD was selected among dozens of design firms to develop the imagery and collateral communication system for the Tournament of Roses each year since 2001. SPD draws inspiration from a chosen theme every year. Themes range from celebrating the diversity of America, the universal symbol of "good times" - a smile, to the whimsical aspirations of a child. Design elements include commemorative posters, press kit folders, stationary, game and parade tickets, pins and programs. SPD has also developed several marketing collateral pieces to recruit sponsorship for events based on the Tournament's rich history as well as their celebratory spirit.