State Street - SPD helped this global institutional investment corporation unify its extensive system of branded communications by redesigning their Corporate Profile Piece and Annual Reports, as well as market segment, product line and product-level pieces. SPD also created a complex system of graphic standards that help ensure consistency of both visual language and messaging across all communication platforms – print collateral, employee communications, environmental graphics, interactive communications and advertising. Further, SPD refined State Street’s clipper ship icon and helped launch a new corporate tagline.
Location: UNITED STATES
Related Categories: Branding | Corporate
