CitiStreet - SPD has collaborated with CitiStreet to create a visual language and a comprehensive communications program that is innovative, individualized and enhances the reputation of the CitiStreet brand. The collateral materials clearly illustrate CitiStreet’s unique position as a leader in Employee Benefit Plan Services. Conceptually focused, CitiSteeet’s photography has been developed to suggest human qualities and connections and the typography creates an energetic look, and suggests “voices.” The entire system works as an interchangeable/customized kit of materials to support all market segments that CitiStreet offers.