Branding

Canal City Hakata - Collaborating with the Jerde Partnership, SPD developed the communications master plan, identity, print and environmental communications, and merchandise program for this two million square foot, mixed-use project (retail, entertainment, hotels, offices) in Fukuoka, Japan. The story of the universe was developed through a comprehensive identity program including logo, banners, sign systems, wayfinding programs, information kiosks, monumental gateways, sculpture, print communications, and merchandising. The site’s theme was reflected in all exterior/interior identification and wayfinding components, merchandise program, print communications, dramatic sculptures, street furniture, and gateways.

Location: JAPAN

Related Categories: Branding | Mixed-Use | Retail | Asia and the Pacific Rim
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