Branding

Bingham McCutchen - SPD conducted in depth market analysis and research to reposition this innovative international law firm. SPD developed a distinctive new identity reflecting Bingham McCuthchen’s dynamic and confident personality. The identity was then applied to a comprehensive branded communications and environmental system fusing print, digital, environmental, and merchandising elements. The results confirm Bingham McCutchen’s visionary leadership and redefine the law firm within the industry.

Location: UNITED STATES

Related Categories: Branding | Corporate
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