Project Link:
All signage design for the Aria Casino, Convention Center, Elvis Theater, Pools, Spa, Retail, Employee Garage, Back of House. Due to open December, 2009.
Today, CityCenter’s much anticipated ARIA Resort & Casino opens its doors. Over the next year, thousands of guests will navigate the 61-story, 4,004-room gaming resort which, as part of CityCenter, has been deemed “capital of the new world.”
Selbert Perkins Design was brought on to ensure that visitors easily find their way around the new development. The award-winning design firm developed an extensive environmental graphics master plan to move crowds around the 16 restaurants, 10 bars and lounges, 150,000 square-foot casino, 300,000 square feet of meeting space, 80,000 square-foot spa, 215,000 square-foot pool deck, 10-story parking garage and the Viva ELVIS™ Cirque de Soleil Theatre.
“Our vision for the signage and wayfinding program was to seamlessly integrate sign elements within the architectural spaces while providing clear and simple messages that would guide guests to all interior destinations,” said Robin Perkins, partner at Selbert Perkins Design. “The design of the sign program complements interior finishes and architecture while providing an enhanced brand experience.”
Selbert Perkins Design strategically developed a signage and wayfinding plan to not only help visitors navigate the complex space, but to also enhance the brand image and experience. With six LEED Gold certifications, CityCenter is one of the largest sustainable communities in the world, showcasing the harmony between upscale hospitality and green design. Environmental graphics were designed to reflect CityCenter’s sophisticated brand identity, incorporating the architectural color palette while meeting the desire to utilize sustainable material and processes. In total, more than 7,000 signs were designed and installed – each utilizing aluminum, reclaimed wood and low voltage, LED illumination. The major restaurants, retail, showrooms, nightclubs, spa and conference center identity signs, as well as all interior podium wayfinding signs, were developed in collaboration with the twenty-nine venue operators and owners.
About Selbert Perkins Design
Collaborating with clients across five continents, Selbert Perkins Design translates a place’s story, history and personality into a design experience that inspires. The award-winning firm brings together the expertise of more than 40 professionals across five offices to work on everything “from logos to landmarks” including: branded environments, public art & sculpture, signage & wayfinding, brand strategy & research, city/streetscapes, corporate branding, identity development, naming systems, print and interactive media. Selbert Perkins Design is best known for its unique expertise with large scale public art and branding environments. The firm’s project portfolio includes: Los Angeles International Airport Gateway (light columns), Union Station, Dallas Cowboys Stadium, Dubai Festival City and Downtown Disney. For more information, please visit www.selbertperkins.com. For more information on CityCenter Las Vegas, please visit www.citycenter.com.
Media Contact
Emily Murphy
Allison & Partners
310.496.4470
emilym@allisonpr.com
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