ART, COMMUNICATIONS & ENVIRONMENTAL GRAPHIC DESIGN


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Salt Lake Rising - eg Magazine

Environmental graphics help a new mixed-use center celebrate Salt Lake City’s past and revitalize its future.



By Pat Matson Knapp -- eg Magazine (December 01, 2012) --

(excerpt from eg Magazine vol 3)

Triple-duty EGD
Environmental graphics played at least three essential roles in the project: unifying the site that consists of two huge city blocks bifurcated by Main Street, guiding visitors to and through a challenging underground, and lending an interpretive voice to the story of City Creek.
"We knew it was critical to make the two blocks work together as one site," says Ron Loch, Vice President of Planning and Design for developer Taubman. "It took strong planning and wayfinding to make sure that people on either block knew what the other block had to offer." Key to the solution, he adds, was the new pedestrian skybridge over Main Street that allows the two blocks to function as one. It also became an iconic branding structure for City Creek.
"Circulation wise, we had to carefully study and really understand where people were coming from for all the different uses and design a clear, concise wayfinding system that worked hand-in-hand with the environmental graphics and storytelling elements," says John Lutz, Principal with Selbert Perkins Design.
Garage wayfinding and graphics were critical because like the site, the huge garage is also divided by Main Street and split into four levels. "When parking is below grade, it seems even more disorienting to people," Loch observes. "At City Creek, it was especially challenging to make sure people know how to get from their cars to retail or other destinations and back again." Selbert Perkins' solution was a memorable graphics system based on animals indigenous to the mountainous region. Like the project's other storytelling components, the garage graphics provide a solid connection to the region's natural history and sense of place.

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